Client Background
Orientbell wanted to strengthen product knowledge and sales capability for its dealer network and showroom staff.
Challenge
- Dealers lacked structured product presentation skills
- Customer experience varied across locations
- Many partners needed training in digital catalog usage
Y&Now Intervention
Y&Now built a Retail Excellence & Product Mastery Program:
- Tile selection advisory & product comparison
- Visual merchandising
- Customer engagement scripts
- Digital catalog navigation
- Sales funnel management
Implementation
- Conducted hybrid sessions across 12 cities
- Trained 900+ channel partners and showroom associates
- Introduced dealer scorecards for uniform evaluation
Results
- 17% increase in premium tile sales
- Faster customer conversions
- Dealers reported greater confidence in technical product explanation
Client Feedback
“Y&Now helped build a more professional, skilled and confident dealer ecosystem for Orientbell.”
