Client Background
The Indian Air Force (IAF) sought a structured behavioral development program for young Airmen Cadets entering technical and administrative roles.
Challenge
- New recruits needed grooming in discipline, communication, and leadership
- Gaps identified in presentation skills and modern workplace conduct
- Required a training partner who could align with military culture and rigorous standards
Y&Now Intervention
Y&Now developed a Military Leadership & Professional Etiquette Program focused on:
- Leadership behavior & decision-making under pressure
- Communication clarity and chain-of-command alignment
- Discipline, grooming, and conduct
- Emotional resilience & motivation
Implementation
- Delivered a 10-day intensive bootcamp for 450 Airmen
- Used drill-based sessions, case-scenarios & group tasks
- Conducted individual performance reviews
Results
- Officers reported a 42% improvement in cadet presentation quality
- Greater discipline and team cohesion
- Cadets demonstrated improved confidence & clarity
Client Feedback
“Y&Now adapted beautifully to the Air Force environment. Their training reflected precision, commitment, and excellence.”


