Client Background
Castrol India wanted to uplift its nationwide sales team’s performance amidst rising competition and evolving customer behavior.
Challenge
- Variance in product pitch and customer handling
- Low confidence among new sales recruits
- Need for standardised yet dynamic sales training
Y&Now Intervention
Y&Now developed a Pan-India Sales Capability Enhancement Program, covering:
- Product literacy
- Value-selling skills
- Objection handling
- Digital & hybrid sales strategies
Modules also included field coaching, role-plays, and client simulation exercises.
Implementation
- Trained 2,800+ sales staff across 14 states
- Delivered 40+ workshops over 5 months
- Introduced real-time sales call audits
Results
- 32% increase in successful conversions within 90 days
- 15% uplift in premium product sales
- Uniform brand messaging across channels
- Improved distributor relationships
Client Feedback
“Y&Now made our teams sharper and more confident. Their sales interventions were superior to any training partner we’ve worked with.”
