Client Background
NAREDCO, India’s national real estate council, aimed to uplift professionalism and customer interaction quality among real estate brokers and developers.
Challenge
- Lack of structured customer service training
- New-age customers expecting transparency & clarity
- Brokers needed soft skills and negotiation skills
Y&Now Intervention
Y&Now crafted a Real Estate Professional Excellence Program:
- Customer relationship management
- Ethical selling & trust-building
- Negotiation & closing skills
- Property presentation techniques
- Digital lead handling
Implementation
- Delivered programs in Delhi, Pune & Ahmedabad
- Trained 600+ brokers and developers
- Introduced practical case-scenarios & role-plays
Results
- Participants reported 36% better customer trust & conversion
- Higher referral business due to improved professionalism
- Developers saw more structured showroom interactions
Client Feedback
“Y&Now raised the professionalism of our real estate ecosystem tremendously.”
